Work

Working with France Télévisions for several years on its in-house digital magazine and the monthly newsletter for its overseas departments and territories has moved us to the other side of the screen... And above all, to the other side of the strength of the public service mission that we enjoy promoting every month.

It's an incredible story that began over 15 years ago... With the hot mitt puppet saga, we've created jubilant advertising around gnogno kiki (gnocchi), won an Effie award, created dozens of TV adverts, poster campaigns, content for digital and social networks... And even internal communication, including a book celebrating Lustucru teams’ work during the lockdown period (of which we're very proud).

NAOS GROUP: BIODERMA - INSTITUT ESTHEDERM - ETAT PUR
We've been working with these three brands for over ten years! Thanks to them, we've become experts able to address all dermatological problems in all formats: web content according to SEO guidelines in French and English, launch campaigns, press ads, themed articles for distributors, press kits, newsletters...

At Indiana, we've been working for Europe's leading bank and insurance company since 2010, designing and writing content for its corporate and events websites, scripts for tutorials and videos, customer relationship emails, promotional and advertising emails, and permanent publications. Not to mention claims for press advertisements, posters and brand content articles by the dozen. With just the right SEO touch.

SEB, TEFAL, KRUPS, ROWENTA, MOULINEX, CALOR...
It has to count for something when you’ve worked together for 15 years! And we’ve stopped counting the reams of content we've developed in French and English for all the group's brands: rewriting texts for websites, web pages, posts, blogs, scripts for product videos and tutorials, writing books and magalogues, rewriting over 1,000 recipes, etc. We also write CRM content in English for four brands for all international markets.

Advertorials, blog articles, press kits and releases, their e-commerce site, special 50th anniversary event communication... We develop a whole range of corporate, promotional and operational content for PELLENC, one of the leaders in equipment for vineyards, orchards, olive groves and green spaces.

Have you heard of Europe's leading food supply chain and temperature-controlled specialist? Well, we're getting to know it better and better: from naming and web pages, presentations for sales teams and video scripts, business cases and high added value BtoB articles to in-house content... We've taken on more and more projects in French and English, and as a result, transport, packaging and logistics no longer hold any secrets for us.

There's more to life than sweets. There are jokes too. And for the brand that lulled our childhood and enriched our dentists we've pulled out all the stops. Firstly, for the Carambar lollipop, with sponsorship for The Voice Kids, then for small TV product commercials (Caramoellow, so yummy!). And above all with the new TV platform which we won the competition and test for... On air soon. It’s hard being patient...

Paints, varnishes, woodstains... We've been adding colour to the content for the group's brands for almost 20 years, for V33 as well as Libéron and Hypnotik. Websites, newsletters, brand manifestos, press kits, consumer guides, signatures, text packs... As partners to their teams, we work with them on all kinds of media, both new build and renovation!

Michelin DDi is a subsidiary of the Michelin Group specialising in the analysis of driving behaviour. In 2021, we created the first blog content in English and French for the US and France. A total of 35 articles and 2 white papers tailored to the specific needs of each market. If a ‘near miss’ on the road means something to you, take a look at the Michelin DDI blog to find out more...

Another client with whom we have a long history together. It all started in 2012 with a good-looking home loan campaign using 4x3 ads, bus ends, print, agency POS displays, etc. And it's true that for over ten years we've been heavily involved in banking and insurance topics, with email campaigns, billboards, POS displays, street marketing, radio, web content, etc. If we can be useful 😉

We love sweets. So when, in 2017, Lutti asked us to work on their new TV advertising campaign, we were inspired. So we created the "Fizz, Fresh and Fun" platform, and the result was a new saga full of mascot sweets in full 3D: seven tangy TV spots and a whole series of bumper ads for YouTube. Now, after competing (and testing), we've won the new campaign, which will soon be arriving on TV.

From web content to press kits, press releases to newsletters, we have been putting into words the unique art of living at La Réserve Genève, Paris, Ramatuelle and Zurich, as well as at other Michel Reybier houses in Switzerland and France, for almost 20 years. Oh, and there’s also our collaboration with La Réserve Magazine since its creation in 2008, with two publications a year.

Our eyes have been shining for this fine Austrian brand for over ten years. Our challenge: localising Club magazine copy in FR and sometimes in NL, as well as translating headlines, adapting members' letters, spell-checking content... Always a precious experience.

OLD EL PASO - HÄAGEN-DAZS - GÉANT VERT - NATURE VALLEY
We work with all the group's brands on a wide variety of subjects with an international dimension: producing in-house videos for French and international markets (English, German, Greek, Spanish and Asia), creating digital videos and TV adverts, and adapting US campaigns for the French market... A real long-term relationship (over ten years already).

From Materne compotes to Mont Blanc cream and Pom'Potes squeeze packs, we regularly create in-house videos for MOM Group events, and short films that look back on recent results or present future ambitions. For Materne, we also created and shot a campaign of several 6-second bumper ads broadcast on YouTube.

Nexecur is one of the leaders in remote monitoring and assistance in France. And to create high-quality content, we have immersed ourselves in their culture and technologies to better convey their specific characteristics: case study videos, relationship marketing campaigns, brand content articles and also optimisation of their online communications, B-to-B and B-to-C content. A trusting relationship that continues to grow.

There are a lot of brands in the Pepsico group! This brings us to some very different stylistic exercises. We’ve adapted claims and wordings into French for PepsiMax, Doritos, 3D and Alvalle for TV and digital videos. For Lay's, we’ve created editorial content promoting French farmers ("From Field to Chips") and a redesign of the film "Le goût d'être ensemble". And we’ve also done press for Doritos, naming for Bénénuts and Tropicana...

Trust is something you build... And we've been helping the group to promote its property developments for over ten years. We make our contribution by writing sales brochures, finding names and signatures for developments, and designing catchphrases for posters and banners.

We’ve gone big for the 450 shops of this specialist in low-cost home furnishings and decoration, creating 45-second TV spots, a veritable TV saga, set to the rhythm of Philippe Katerine's hit "J'adore". There have already been 5 films co-created with Pinkanova, an audiovisual production company based in Toulouse, under the creative impetus of Centrakor's top-notch communications and marketing team.

Between our first film for Ferrero in 2016 starring the late Marion Game and our latest spot released in 2022, we've been able to measure just how far the brand has come, establishing itself as the legitimate market leader in couscous. And we love couscous, so we're even working with the brand on its commercial and convention videos.

We've been working with La Prairie for many years, writing internal communication materials in English. This can range from a leaflet explaining new processes, to speeches for annual international meetings, right through to storytelling to welcome customers into boutiques. A collaboration that is fully focused on developing the brand’s strength within the company.

For this leading company in the international home automation market, we write often in English, as well as in French: BtoC blog posts, BtoB web pages, BtoBtoC content... From the manufacturer to the consumer, via the installer, we move the good word, always with the common thread of the comfort and convenience provided by Somfy's connected solutions.

When it was founded in 2007, Planète Oui (renamed Elmy) was one of the first 100% renewable energy suppliers in France. And we put all our positive energy to work for them: brand platform, baseline, manifesto, web content, white paper, videos... Not forgetting drafting the "Planetocracy Manifesto", an original, horizontal system of governance inspired by holacracy. Yes, OUI can!

Times change, Les Jardins remains. Les Jardins, a French brand based in Aix-en-Provence, designs contemporary outdoor furniture and high-tech, eco-responsible lighting. We are proud to promote its timeless collections by telling the stories behind its catalogues, website, press kits, etc.

If you love real local sausages and slowly matured cured ham, you love Montagne Noire. And we love working for this cooperative. We created its new positioning and its latest 20-second TV campaign, as well as sponsoring the weather forecast and Un si grand soleil.

Over 15 years in the business has left its mark: several memorable sagas and almost a hundred TV spots and tags for France, Belgium, Hungary, the Czech Republic and Morocco. If "3 minutes" (Ricky Martin style) or "T'as le tube coco" get stuck in your head, don't hold it against us! We've also loved working on billboards, corporate website content, sales and HR videos...

Working for the organic pioneer reminded us of our many past experiences for Bjorg (TV, 25th anniversary book...). For La Vie Claire, it's more about digital content (copy produced for the website) and articles for the magazine, such as the editorial and the games page, which we always enjoy.

The legendary brand of fragrant rice has always inspired us. A decade ago, it was for the TV campaign for its fabulous arborio risotto. In 2023, basmati took us to the homeland of a Michelin-starred chef. But shhh, we're not going to spoil anything, the advert will soon be on air.

The brand with the little flower entrusts us with a whole range of projects for its various products: Petits Filous, YOP, Paniers de Yoplait, Skyr, Perle de Lait... In particular, we produce videos designed to present and highlight their innovations to the sales force and distributors.

With Garofalo, we're heading to the historic land of pasta. For this premium pasta brand, we design and produce TV adverts that are always al dente, usually in short formats, and that combine deliciousness and advertising effectiveness. By the way, if you haven't tried it yet, go ahead: it's undoubtedly the best Italian pasta in the world 😉

We have become part of the La France Mutualiste family through the creation of evergreen communication media, entertaining content and sales tools. Committed to their values, we respect their collective vision of insurance and retirement savings. We're always stronger together.

NATURE ADDICTS
Brands that are a bit cheeky, a bit feel-good, and which are also capable of making aperitif biscuits from peas and kidney beans (yes, it's possible), naturally give us ideas. Including a billboard for Scènes de Ménages.

Looking for a name? Sure! The hardest part is finding one that avoids the pitfalls of subjectivity and that hasn’t already been registered. Mission accomplished for many brands. They include sweets, camper vans, chocolate madeleines, bicycle sharing programmes, culinary festivals, advertising agencies, Japanese restaurant chains… And not forgetting our latest addition, which we're really excited about: Chef Cheffe !, a meal delivery service from some really good chefs...

Showcasing the finest hotel brands with a story that expresses their identity is an exercise in style that we love! Among them are some jewels in the art of living, such as the Royal Mansour Marrakech and Casablanca; the Carlton Cannes; the Kimpton St Honoré; Crillon le Brave, Lou Pinet, Le Coucou and Le Grand Mazarin all for Maisons Pariente; as well as Airelles Groupe; the Bar at the Hôtel de Crillon Paris; Rosewood St Barth; Le Saint-James Paris...

Each in their own world of taste, they bring the best French expertise to life and we help them express their passion by putting words to their talent: Veuve Clicquot, Ruinart, Krug, Chef Eric Frechon, Maison Plisson, Valrhona, Café Kitsuné, Madame Cacao, Cali Sisters, Caves Lavinia, Brasserie Bofinger...

Talking to all generations is something we do on a daily basis, especially for Renée Costes, on TV and radio. For France's no. 1 in life annuities and bare ownership, the main target is well past retirement age... but not only. Because children and grandchildren also have their say on such a sensitive subject. That's what's at stake in the content we create for the brand, with the ambition of changing the way we look at a societal issue linked to an aging population that concerns us all.

We recently started working for Golden Horse by Sanders (Groupe Avril), one of the French leaders in equine nutrition, and we're very proud of it. Talking to such a discerning audience pushes us to be demanding, with precise language and accurate iconography. Press campaigns, corporate documents, communications tools for trade shows, all content developed in the image of their new positioning created in-house: “Manufacturer of emotions”. Like pride, enthusiasm and passion...